Diagram of a mechanical device showing a cylindrical component connected to a rectangular base with an arrow indicating movement or flow.

KEEP WHAT THEATRE LEAVES BEHIND.
FIND WHAT CALLS YOU NEXT.

gloami is your private theatre companion, helping you discover shows shaped around your taste, capture how each one made you feel, and build a theatre history that belongs completely to you.

Loved by our beta testers.

JOIN THE WAITLIST

Mobile app login screen for Glocami featuring colorful theater seats and a tagline 'For the shows that stay with you'.

To celebrate the official launch of the gloami app, we’ve teamed up with the folks at Theatre Tokens to offer one lucky theatre lover the chance to WIN £100 Theatre Token gift card!

HOW TO ENTER:
1) Create your FREE account on the gloami app
2) Log your first show (your first gloam✨)
3) And that’s it!

Log your first theatre experience in gloami before the end of October and you’ll be immediately entered into the prize draw.

WIN £100 Theatre Tokens

what is “gloam”?

“Gloam” by definition is the half-light after sunset: the quiet space between day and night.

For us, it’s the feeling after the curtain falls: when the show is over, but something is still glowing in you.

That’s what gloami is for. To capture your theatre gloams and find unique new experiences that change you.

In gloami, a gloam is the memory you keep from a show.
The production. The date. The seat. Who you went with. How it made you feel. The thoughts you had afterwards and the things that stayed with you days later.

Because theatre isn't just what you watched. It's what followed you home.

a quieter kind of theatre app

gloami is for the private part of theatre-going: the anticipation, the memory, and the feeling that follows you home. No public rankings. No pressure to review. No need to prove how much you’ve seen.

Just your theatre life, your raw and real reactions, beautifully kept.

Stylized icon of a light bulb with a yellow base and glowing yellow light.

Discover

Find shows shaped around your own theatre taste. Explore personalised matches, unexpected Wildcards and productions you might never have found otherwise.

Open book with glowing light and sparkles behind it.

Reflect

Capture the immediate feeling then go deeper if you want to. Choose how a show left you feeling, answer gentle prompts, leave a voice note or simply write whatever stayed with you.

Outline drawing of five books on a shelf with a glowing red circle and white stars behind them.

Collect

Build your personal theatre archive: every production you've seen, when and where you saw it, who you shared it with, where you sat and the memories you want to keep. And the shows yet to see.

beta voices

Hear what our first gloamers had to say…

“It makes me want to see shows I've never heard of or never even considered!”

“I like that it's private too, so you can be really honest.”

“It's so nice to remind myself of the shows I've seen.”

“I LOVE IT”

theatre, matched to you

gloami doesn't tell you what's popular. It learns what you respond to. Tell us about the things you love, the things you avoid and a few shows you already know, and gloami builds a picture of your theatre taste. Every show can then be given a personalised gloami score, helping you spot the productions most likely to be your thing. Add more show reflections and your gloami score gets smarter!

And sometimes we'll throw in a Wildcard because the best theatre discoveries aren't always the obvious ones.

a theatre diary, reimagined

Take a glimpse at the world we’re building

A silhouette of a microphone against a background with vertical stripes in blue, yellow, and red.
Stylized illustration of a building balcony with two microphones, one pointing outward. A single star is in the dark blue sky, with a yellow vertical stripe on the right side of the building.
A digital illustration of a person wearing over-the-knee red boots and a white coat, standing on a white surface with a diagonal red background.

  • Build your theatre history
    Keep every show you've seen in one beautiful collection, from professional productions to amateur and junior theatre.

    Remember more than the title
    Save the date, venue, company, seat, who you went with, photos and the little details you'd otherwise forget.

    Capture how it felt
    Joyful. Wrecked. Haunted. Energised. Underwhelmed. Whatever the reaction, keep the version that's actually yours.

    Gloam now, or later
    Capture the immediate post-show feeling, then return days later when you've discovered what really stayed with you.

    Never lose your next show
    Keep a wishlist and discover new productions through your personalised recommendations.

    Watch your theatre story grow
    Unlock milestones and achievements as your archive grows.